Privacy Policy
Responsible for the data processing described herein is Laura Martin, unless otherwise stated in individual cases. If you have any data protection concerns, questions, or suggestions, you can contact us.
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We collect, process, and use your personal data in accordance with the content of this privacy policy and the applicable data protection regulations, in particular the Swiss Data Protection Act (DSG).
1. Controller
We are responsible for the personal data of users (hereinafter referred to as "You") of the website within the meaning of the DSG.
2. Description and Scope of Data Processing
2.1 Personal data within the meaning of this privacy policy are all information relating to a specific or identifiable natural person (hereinafter "data subject"). This includes in particular your name, email address, if applicable, your telephone number, and your address.
2.2 Personal data also includes information about the use of our website. In this context, we collect personal data as follows: Information about your visits to our website, such as the extent of data transfer, the location from which you access data from our website, your IP address, the duration of your visit, as well as other connection data and sources that you access. This is usually done through the use of log files and cookies. Further information on log files and cookies can be found below.
2.3 In principle, your personal data will be stored for a period of 90 days. If we collect your IP address, it will only be stored for the duration of your use of the website and will be deleted immediately thereafter or anonymized by shortening. The remaining data will be stored for a limited period of time, which is determined by the following criteria:
• Requirements of third-party providers such as Meta (Facebook, Instagram, etc.), LinkedIn, Google, and other similar services.
• Legal requirements for document and record retention.
• Your personal browser settings.
3. Purpose of Use
We use your personal data for the following purposes:
3.1 To provide the services you requested;
3.2 To ensure that our website is presented as effectively and user-friendly as possible;
3.3 To fulfill our obligations under any contracts concluded between you and us;
3.4 To enable you to participate in interactive offers if you wish;
3.5 To inform you about changes to our services;
3.6 Offering and further developing our offers, services, and websites, and other platforms on which we are present;
3.7 Advertising and marketing (including holding events), unless you have objected to the use of your data;
3.8 Ensuring the operation of our business, in particular IT, our websites, and other platforms;
4. Principles of Data Processing
In data processing, we consider the processing principles of lawfulness, proportionality, purpose limitation, transparency - in particular the fulfillment of information obligations - and data security.
5. Information about Your Computer, Cookies
5.1 Each time you access our site, we collect the following information about your computer: the IP address of your computer, your browser's request, and the time of this request. In addition, the status and amount of data transferred within the scope of this request are recorded.
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Cookies help in many aspects to make your visit to our website easier, more enjoyable, and more meaningful. Cookies are information files that your web browser automatically stores when you visit our website. We use cookies, for example, to temporarily store your selected services and inputs when filling out a form on the website so that you do not have to repeat the input when calling up another subpage. If you do not wish to use browser cookies, you can set your browser so that cookies are not accepted. Please note that you may only be able to use our website to a limited extent or not at all in this case. If you only want to accept our own cookies, but not the cookies of our service providers and partners, you can choose the setting "Block third-party cookies" in your browser.
a) Categories of Cookies We Use
Depending on their function and purpose, the cookies we use can be divided into the following categories: functional cookies, performance cookies, and advertising cookies.
Functional cookies: These cookies serve a variety of purposes for displaying, functionality, and performance of a website, and especially to improve visitors' experience and enjoyment of the website. They allow a website to store information already provided (e.g., username, location, or language selection) and offer visitors enhanced, more personalized features. Functional cookies are used, for example, to remember things like your login details. These cookies cannot track your movements on other websites.
Performance cookies: These cookies are used to collect information about how a website is used - e.g., how visitors came to our website, which pages a visitor opens most often, how you navigated during your visit to our website, and whether you received error messages from a page. We may also use these cookies to provide us with certain statistical and analytical information, such as how many visitors came to our website. These cookies are used to monitor the level of website activity and improve website performance.
Advertising cookies allow us or a third party to display ads on our website or on third-party websites with products that the user likes, so that the ads the user sees may be more relevant to the user's preferences or interests (sometimes referred to as "targeting cookies"). They can also be used to evaluate the effectiveness of advertising and promotional efforts. These cookies may be placed by us or a third party on our behalf. For more information about cookies and their use, please visit: https://allaboutcookies.org/.
The legal basis for data processing arises from your consent (Art. 6 para. 1 lit. a GDPR) or our legitimate interest (Art. 6 para. 1 sentence 1 lit. f GDPR). Our legitimate interest arises from data processing for appointment booking, contacting, or submitting offers that are relevant to your interests.
You can configure your browser settings so that no cookies are stored on your computer. Complete deactivation of cookies may result in you not being able to use all the functions of our website.
By continuing to use our website and/or consenting to this privacy policy, you consent to cookies being set by us and personal usage data being collected, stored, and used, even beyond the end of the browser session. You can revoke this consent at any time by activating the browser setting to refuse third-party cookies.
6. Data Security
All information you provide to us is stored on servers within the European Union. In particular, your personal data is transmitted to us encrypted. We use the SSL (Secure Socket Layer) encryption system for this purpose. Internet-based data transmission always involves a certain risk due to the many interfaces. We adhere to the best possible security precautions to fend off potential attacks.
7. Disclosure of Your Personal Data
We take the necessary measures to ensure that only our authorized personnel and our assistants who have the necessary knowledge have access to your personal data in order to fulfill the purposes for which your personal data was collected.
a) Disclosure to Third Parties
We may disclose your personal data to the following possible categories of recipients in accordance with the purposes and legal bases of the processing described above, as far as this is necessary for the intended data processing:
Other companies of the group;
Service providers who process personal data on behalf and on the instructions (so-called data processors, such as in the IT, hosting, and support areas);
Customers, partners, suppliers, insurers, and other business partners;
Media agencies, the public, including visitors to websites and social media of the group;
Industry organizations, associations, and other bodies;
Purchasers or interested parties in the acquisition of business units, companies, or other parts of the group;
Courts, arbitration boards, law enforcement authorities, supervisory authorities, lawyers, and other parties in potential or actual legal proceedings, where required to comply with laws or to establish, exercise, or defend rights or legal claims.
We carefully select our partners and data processors and only do so with sufficient assurance that they have appropriate technical and organizational measures in accordance with legal requirements.
b) Google Analytics
We use Google Analytics, a website analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, on our website. The cookies used by Google Analytics are stored on your computer and allow an analysis of your use of the website. We use Google Analytics on the basis of our legitimate interests in analyzing and regularly improving our website, as well as making our offerings more interesting for you based on the statistics obtained. Furthermore, the use of Google Analytics is based on your consent to track your browsing behavior on our websites and their analytical evaluation. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. These cookies may, for example, contain the following information: IP address, number, date and time of the visit, duration of the visit, your access page from which you use the website (referral URL), the pages visited on our website, browser type/version, and operating system used. Google will use this information on our behalf because we have a legitimate interest in analyzing user behavior to optimize the offering on our website as well as our advertising. Google uses this information to evaluate the use of our website, to compile reports on website activities, and to provide other services related to website use and internet use. Pseudonymous usage profiles of users can also be created from the processed personal data.
We have activated the IP anonymization function (so-called IP masking) on this website. As a result, your IP address will be shortened by Google within member states of the European Union, other contracting parties to the Agreement on the European Economic Area, and Switzerland before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
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Alternatively, or within browsers on mobile devices, you can prevent the collection of your personal data by Google Analytics by clicking on the following link: Deactivate collection of personal data by Google Analytics for this website. In this case, a special opt-out cookie will be set on your device, which prevents the future collection of your personal usage data when visiting this website. If you delete your stored cookies, you will need to click this link again. For more information on how Google Analytics handles user personal data, please refer to Google's Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=en.
Furthermore, it may be possible for Google to monitor the user's use of the website and potentially combine the collected personal data with other information about the user that Google has independently collected from other websites visited by the user, and use this for its own purposes (e.g., to control advertising) based on its own privacy policy. For more information on this and how Google processes personal data, please refer to Google's respective privacy policies: https://policies.google.com/?hl=en; https://policies.google.com/technologies/partner-sites.
c) Google Maps
This website uses the Google Maps API, a mapping service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This allows us to display interactive maps directly on the website and enables you to conveniently use the map function.
The legal basis for processing arises from your consent due to your voluntary information for creating directions and our legitimate interests in displaying our location as well as making it easy to find the location indicated by us on the website.
By using Google Maps, information about the use of our website, including your IP address, may be transmitted to a Google server in the USA and stored there. Google may transfer the information obtained from Google Maps to third parties if required by law or if third parties process this data on behalf of Google.
Google will never associate your IP address with other data from Google. However, it would be technically possible for Google to identify at least individual users based on the data received. It would be possible for Google to process personal data and user profiles of website users for other purposes over which we have no influence and cannot influence.
It is possible to disable Google Maps and prevent data transmission to Google by disabling JavaScript in your browser. However, please note that in this case you will not be able to use the map display.
For more information on the purpose and scope of data collection and its processing by Google, as well as your rights and options to protect your privacy, please visit: www.google.com/intl/en/policies/privacy.
d) Social Media Plugins
We use the social plugins listed below on our website to make our company better known. The underlying advertising purpose is considered a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR [balancing of interests legitimate interest versus interest of the data subject in respecting their fundamental rights must be included in the processing directory.]. The responsibility for the data protection-compliant operation lies with their respective providers. Data processing in connection with these plugins is carried out with your consent when you use these plugins.
If you independently or in connection with our website use the services of these social networks, the social networks evaluate your use of the plugin. In this case, information about the plugin is forwarded to the social networks.
i) Facebook
Plug-ins from the social network Facebook, which is provided by Meta Platforms, Inc., 1601 Willow Road Menlo Park, CA 94025, USA, are used on our website. Facebook plug-ins are identified by a Facebook logo or the "Like" or "Share" button. An overview of Facebook plugins and their appearance can be found at: https://developers.facebook.com/docs/plugins.
When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page.
By integrating this, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there.
If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.
Please refer to Facebook's privacy policy for the purpose and scope of data collection and the further processing and use of the data by Facebook, as well as your rights and settings options for protecting your privacy: www.facebook.com/policy.php.
ii) Instagram
The plug-in of the social network Instagram, provided by Meta Platforms, Inc., 1601 Willow Road Menlo Park, CA 94025, USA, is used on our website.
The data is only sent to the social media provider when the user activates the social media plugins by clicking on the selected plugin. The user can therefore choose when to activate them. In this case, Facebook may establish a direct connection to the user during the user's visit to the website, allowing Facebook to know the user's visit and analyze the corresponding information. The further processing of personal data is the responsibility of Facebook in accordance with data protection laws and the privacy policies published on their website (https://help.instagram.com/ 519522125107875/?helpref=hc_fnav&bc[0]=Instagram-Helpbereich&bc[1]=Richtlinien%20und%20 ).
Please carefully read the privacy policies of your social networks for detailed information on the collection and transmission of personal data, your rights, and how to achieve satisfactory privacy settings.
iii) LinkedIn
Plug-ins from the social network LinkedIn Corporation, 1000 West Maude Avenue Sunnyvale, California 94085, USA, are installed on our website. The LinkedIn plug-in ("LinkedIn Recommend" button) can be recognized by the LinkedIn logo. When you visit a page of our website that contains such a plugin, a direct connection is established between your browser and the LinkedIn server. LinkedIn receives the information that you have visited our page with your IP address. If you click the LinkedIn button while logged into your LinkedIn account, you can link the content of our pages to your LinkedIn profile. This allows LinkedIn to associate the visit to our pages with your user account. We point out that we as the provider of the pages have no knowledge of the content of the transmitted data and its use by LinkedIn. For more information, see: www.linkedin.com/legal/privacy-policy.
8. Changes to this Privacy Policy
We reserve the right to amend these privacy policies at any time with effect for the future. The most current version is available on the website.
9. Your Rights
You have the right to request information about your personal data processed by us. In particular, you can request information about the personal data itself, the purpose of processing, the storage period, or, if this is not possible, the criteria for determining this period, the origin of your data, if it was not collected from you, possibly the existence of automated individual decision-making, and possibly the recipients or categories of recipients to whom personal data are disclosed.
You also have the right to revoke any consent given for the use of your personal data at any time.
You can exercise your rights mentioned above with us at any time at the specified contact address.
If you believe that the processing of your personal data by us is in violation of the applicable data protection regulations, you have the opportunity to complain to the Federal Data Protection and Information Commissioner.
Date: 29.08.2023
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